Sponsorship Proposal 2026

Kigali International
Peace Marathon

A platform that combines sport, unity, and global visibility — positioning Kigali as a leading destination for international sporting excellence.

"Bring the world to Kigali, and take Kigali to the world."

About the Event

A Professional & Community-Driven Event

The Kigali International Peace Marathon (KIPM) brings together elite athletes, recreational runners, and global participants under one shared purpose: running for peace.

It is a platform that combines sport, unity, and global visibility, positioning Kigali as a leading destination for international sporting excellence.

Event Categories

Full Marathon
42KM — Elite & Non-Elite
Half Marathon
21KM — Elite & Non-Elite
Run for Peace
10KM — Men & Women

Growth & Credibility

KIPM has grown into one of Africa's fastest-growing marathons

2005
Founded under H.E. President Paul Kagame's patronage
2016
Received international recognition and licensing
2022
Awarded World Athletics Road Race Label
2024
Achieved World Athletics Global Elite Label Status
Today, KIPM is a recognized global marathon brand

Participation Insights (Latest Edition)

Total Participants: 11,124
559
Full Marathon
Foreigners225
Locals334
1,754
Half Marathon
Foreigners794
Locals960
8,811
Run for Peace (10KM)
Foreigners1,523
Locals7,288
Participants represent 100+ countries worldwide

Why Partner with KIPM?

Connect with a global movement that promotes peace, unity, and healthy communities through sport.

Strategic Value

Access a highly engaged, global audience aligned with peace and unity values

Measurable ROI

CPM/CPC metrics, share of voice, audience demographics, and conversion tracking

Brand Alignment

Associate with a globally recognized sporting event promoting peace

"Support the community to run for fitness"

KIPM is more than a race — it's a movement that inspires healthier, united communities.

Sponsorship Packages

Choose Your Partnership Level

We offer flexible sponsorship packages designed to maximize value for your brand while supporting this important cause.

Bronze

Entry Level

50M
RWF
Get Started

Silver

Community Partner

100M
RWF
Get Started
POPULAR

Gold

Featured Partner

200M
RWF
Get Started

Platinum

Premium Partner

500M
RWF
Get Started

Official Suppliers

Partner with us in kind

Drinks & Water
Communication
Accommodation
Tour Operators
Marathon App

Branding & Exposure Opportunities

Pre-Event

  • • Press conferences
  • • Website visibility
  • • Social media & PR
  • • Registration branding

Media

  • • Press coverage
  • • Media appearances
  • • Partner recognition
  • • Live broadcast

Race Day

  • • Logo on bibs & jerseys
  • • Start/finish branding
  • • Medal branding
  • • Route markers

Marathon Village

  • • Activation spaces
  • • Product showcases
  • • Brand engagement
  • • VIP experiences

Need a custom package?

We also offer in-kind sponsorships, product donations, and custom partnerships tailored to your goals.

Ready to Join the Movement?

Let's discuss how we can create a partnership that benefits your brand and supports peace through sport in Rwanda.